CASE STUDY
Client
Semler Group
Services
Categories
Date
April 2025
Semler Group is Denmark’s largest automotive distributor, representing brands such as Volkswagen, ŠKODA, SEAT, Cupra, and Porsche. With hundreds of local dealerships across the country, the group plays a central role in shaping how Danes research, test, and purchase their vehicles.
Semler needed a way for every dealership to launch targeted paid media without heavy manual work. The dolocal.io platform automated campaign creation and delivery, giving dealers a simple way to reach local buyers across display and social at scale. It bridged the gap between headquarters and local teams, ensuring consistent brand execution across all dealerships.
Danish consumers are among the most digitised in Europe. 95% of all car buyers use digital channels throughout the buying process.
Google Consumer Barometer Study, 2017
As Danish car buyers moved almost entirely online, Semler Group’s local dealerships were still relying on traditional, manual marketing methods. Without a scalable digital approach, dealers struggled to reach in-market buyers, launch consistent campaigns, and prove the impact of their media investments.
Together with Densou, Semler introduced an automated local advertising platform enabling dealerships to easily launch always-on, hyper-local campaigns across display and social channels. Campaign creation, targeting, and distribution were streamlined to help every dealer engage buyers where decisions now happen: online.
“The local platform has been adopted across all brands and supports our digital transformation process across marketing entities.”
Michael Stein
Strategy Business Development at Semler Gruppen A/S
Digital transformation delivered
measurable results
Local digital and social campaign lines executed.
Platform adopted across all Semler Group brands.
Local media activated with strong digital results.
See how Dolocal.io can help your dealerships reach more buyers, automate campaigns, and drive measurable results.
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