Case Study
Client
Semler Group
Services
Categories
Date
April 2025
For The Guardian, one of the UK’s premier job portals, we have led the development of a bespoke, automated job search classified platform. Powered by Dolocal.io and IBM Watson’s artificial intelligence, this platform not only scrapes job listings to create new advertising products but also boosts standard job
Semler needed a way for every dealership to launch targeted paid media without heavy manual work. The dolocal.io platform automated campaign creation and delivery, giving dealers a simple way to reach local buyers across display and social at scale. It bridged the gap between headquarters and local teams, ensuring consistent brand execution across all dealerships.
Danish consumers are among the most digitised in Europe. 95% of all car buyers use digital channels throughout the buying process.
Google Consumer Barometer Study, 2017
This fully automated solution transforms job listings into dynamic display ads featuring key details such as the employer’s logo, job title, salary, and location. These ads are then strategically deployed across TheGuardian.com
This strategic innovation has opened up a novel revenue avenue for The Guardian, positioning it uniquely in a market dominated by media agencies and tech giants like Facebook and Google. By leveraging The Guardian’s extensive content network and audience reach,
“The local platform has been adopted across all brands and supports our digital transformation process across marketing entities.”
Michael Stein
Strategy Business Development at Semler Gruppen A/S
Digital transformation delivered measurable results
Local digital and social campaign lines executed.
Platform adopted across all Semler Group brands.
Local media activated with strong digital results.
Join us for a personalized demo session where you’ll see how our innovative solutions can streamline your advertising efforts
Contact us
