Sep 16, 2026
A new name and a sharper position, built to help businesses turn customer data into commercial results.
Densou is now Collab. The new name marks the next chapter for our agency and reflects a sharper focus on what we do best: connecting strategy, technology and activation to create measurable commercial impact.
As a Digital Activation Agency, Collab helps businesses get more value from the data, technology and capabilities they already have. For some, that means establishing the right foundation. For others, it means connecting existing systems, teams and partners to activate data more effectively and improve performance.
“Many companies have invested significant time and resources in building digital infrastructure to accelerate commercial performance. This creates tremendous opportunities, but for various reasons, only a fraction of the potential is being realised. That is where we want to play a role,” says Jesper Nyboe, CEO of Collab.
The launch follows Nyboe’s appointment as CEO earlier this year and represents more than a change of name. It introduces a clearer market position and a stronger foundation for the agency’s continued development.
Collab is part of Collaboration Art, a Nordic agency group with 170 employees across Scandinavia. It is the first new agency brand to launch under the group’s strategic direction, combining the speed and close client relationships of an entrepreneurial agency with access to the expertise, capabilities and resources of the wider group.
The agency will continue to build its capabilities within digital activation, including data, technology, media, personalisation and AI, while working closely with clients’ internal teams and both group and external partners.
Welcome to Collab. Let’s turn data into revenue.
